Finlands Akademi
Sökande / Kontakt person Mäkinen, Katariina
Organisation Tammerfors universitet, från 2019
Projektets titel Changing contours of women's work: the case of 'mommy blogging'
Beslutnr 326562
Beslutsdatum 13.06.2017
Finansierings period 01.01.2019 - 31.08.2020
Finansiering 141 912
WebFOCUS Report
Beskrivning av projektet
This research traces the changing contours of gendered work and focuses on ‘mommy blogging’. Blogging is an increasingly popular hobby but also a form of professional work. Bloggers, most of whom are women, tell stories about their everyday lives, create communities and build their blogs into brands that interest both readers and commercial agencies. The research investigates practices of ‘mommy blogging’ in order to understand forms of gendered work that are shaped by digital technologies, self-branding and entrepreneurship as well as by ideals and practices of intensive parenting. The methodological approach of the research consists of bloggers’ interviews and virtual ethnography.