Academy of Finland
Funding decision
Applicant / Contact person Sarpila, Outi
Organisation University of Turku
Project title The social mechanisms behind the economic consequences of physical appearance
Decision No. 325813
Decision date 24.05.2019
Funding period 01.09.2019 - 31.08.2023
Funding 480 000
WebFOCUS Report
Project description
Previous explanations of the economic consequences of beauty boil down to an understanding of attractiveness as a characteristic that straightforwardly confers benefits to individuals. This understanding has, however, recently been challenged. This project approaches appearance both as attractiveness and field-congruent appearance. We examine the significance of appearance in different occupational fields: female-dominated, male-dominated and non-gender segregated occupational fields. Our aim is to examine how the significance of physical appearance in economic exchange varies by gender in different occupational contexts when appearance is measured as a) attractiveness, b) field-congruent appearance. We analyse data consisting of 25,000 images of Finns working in different occupations, and run a social quasi-experiment based on these analyses. We use machine learning to analyse the images. The social quasi-experiment will be implemented by means of a population-level survey in Finland.