Package-Heroes project searches for packaging service solutions, addressing simultaneously food protection and the global, constantly increasing concern of plastic packaging waste. Annually, around 26 million tons of plastic waste is generated in EU, of which 59% comes from packaging. Simultaneously, consumer habits and needs are changing towards valuing environmental and welfare qualities, e.g. local food services. These global drivers offer great opportunities for the forerunners to reorient their business.
Project engages business actors, public authorities, NGOs and citizen-consumers to co-create measures to overcome the above-mentioned challenges. We envision desirable packaging concepts, identify new consumption patterns, investigate biomaterial's scalability and assess environmental impacts. Finally, based on all generated knowledge we identify potential policy mixes in the Finnish national context to boost the formation of globally competitive business ecosystems.