The project aims at insights into language ideologies through investigating processes of change, which are taking place after launching a language revitalization program in 2001 among a marginalized linguistic minority. The Moldavian Csángós, speaking a vernacular associated with Hungarian, have faced serious oppression in Romania. However, in 2001 the Csángós were officially recognized by the Council of Europe, the same year a Hungarian language revitalization program was launched in the Csángó villages.
Both processes of 'invention' and 'erasure' (Pennycook & Makoni 2006) define the language situation. The project looks beyond invention and erasure for revealing new language ideological processes manifested in language revitalization. This project aims to bring the local perspectives to the fore with the main research question: in what ways, and to whom do the participants identify themselves as Csángós in the context of the language revitalization program?